Blog

Why Integrated Marketing Communications Are Vital For Your Brand
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Posted 26 April 2019 | brand marketing, imc, integrated marketing communications

Why Integrated Marketing Communications Are Vital For Your Brand

By Holly Godfrey Picture this: you’ve just launched an expensive new ad for your business. The ad is everything you could ask for – slick, on brand and engaging – but you’re still not seeing an increase in customer interaction. Why? Your website design hasn’t been updated, and...

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What Are Instagram Bots And Should You Be Using Them?
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Posted 9 April 2019

What Are Instagram Bots And Should You Be Using Them?

By Holly Godfrey Instagram could be an invaluable tool for your company – but on a platform with 25 million other business accounts, it’s hard to stand out from the crowd. In an ideal world, you’d draw in thousands of followers with your engaging, on-brand content – and that is possible –...

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Why Is Content Marketing So Important To Brands?
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Posted 19 March 2019

Why Is Content Marketing So Important To Brands?

Content is one of the most important tools brands can use nowadays for a wide set of reasons, whether it’s to create awareness or brand health, content marketing is the new form of marketing and there’s plenty of reason to embrace it. Companies are now using content to do more than create...

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Posted 5 March 2019 | marketing, cultural, social

Cultural And Social Sensitivity

There are dozens of tiny details to consider when creating content – demographic, brand DNA, channel mix, distribution, scheduling, ROI – all of these considerations are essential to successful content. However, no matter how excellent your content, if your brand neglects to employ social and...

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The Future Of VR Marketing
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Posted 19 February 2019 | dotf, marketing, VR

The Future Of VR Marketing

There is no doubt that virtual reality is taking over the world. It’s predicted that by 2020, the economic impact of virtual reality will reach $29.5 billion, and 82 million VR headsets will be sold. Virtual reality, or VR, is interactive software that immerses you in a digitally simulated...

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DOTF Blog: What We Talk About When We Talk About Graphics
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Posted 5 February 2019 | campaign, dotf, 3D, advertisement, blog, creative, graphics, videos

DOTF Blog: What We Talk About When We Talk About Graphics

What we now classify as a “video” is really made up of a multitude of elements – and graphics are some of the most significant elements. But what do we mean by “graphics”? When you’re reading a treatment or quote, what does “graphics” cover? At DOTF, we use the term “graphics” to refer to...

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DOTF BLOG – Top Video Marketing Trends for 2019
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Posted 22 January 2019

DOTF BLOG – Top Video Marketing Trends for 2019

For over a decade, DOTF has been saying that video content is king – and the statistics don’t lie, with over 81% of individuals purchasing a product after viewing video content, and 76% of marketers agreeing that using video has increased their sales. Google also recently announced that...

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Posted 8 January 2019 | acting, confidence building, corporate, NIDA, team building

Day At Nida: How I Learned To Present With Confidence

It’s no secret that acting helps with building confidence. Being in front of a camera or a theatre full of people whilst pretending to be another person requires guts and an unfaltering belief that you are succeeding in suspending your audience’s disbelief. It’s no easy task,...

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Posted 1 January 2019

Can Audience See Through Branded Content?

Instagram With new rule cracking down on transparency in regards to branded content, influencers and anyone sponsored by brands nowadays is required to add a hashtag ad or hashtag sponsored (although the more inconspicuous option: #sp is more widely used). It looks something like...

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What is Content and why do I need it?
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Posted 18 December 2018 | content, content agency, dotf, google, video

What is Content and why do I need it?

We want to have a chat about the c-word. No, not that one. We want to talk to you about content. In the world of digital media, it seems everyone is creating content. Where once you’d see copywriter, filmmaker, photographer or blogger, you’ll find ‘content creator’. And of course, everyone...

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