contentTag

What is Content and why do I need it?
admin by admin
Posted 18 December 2018 | content, content agency, dotf, google, video

What is Content and why do I need it?

We want to have a chat about the c-word. No, not that one. We want to talk to you about content. In the world of digital media, it seems everyone is creating content. Where once you’d see copywriter, filmmaker, photographer or blogger, you’ll find ‘content creator’. And of course, everyone...

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How to Make Content Work For You
admin by admin
Posted 7 November 2018 | advertising, content, dotf, marketing, brand marketing

How to Make Content Work For You

Social media has become the most common Internet-based activity, created a new form of social engagement and become a legitimate form of communication and connection, not only person-to-person but brand-to-audience. The core of this connection is sharing by personal referral, with content – and...

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admin by admin
Posted 1 October 2018 | content, content agency, dotf, marketing, ads, audience engagement, digital age, opinion, tv

Are TV Ads Still Effective In The Digital Age?

With the world of digital advertising and online content providing means for intimate connections with consumers, and providing overwhelmingly more affordable avenues for promotion that traditional media, you’d be forgiven for assuming that television advertising just isn’t worth what it used to...

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Why use emotive storytelling in your creative?
admin by admin
Posted 12 September 2018 | advertising, agency, asking for a mate, campaign, colin Kaepernick, content, content agency, dotf, marketing, nike, our watch, the line

Why use emotive storytelling in your creative?

In 2016, Colin Kaepernick, American NFL player, chose to kneel – rather than stand – during the pre-game Star-Spangled Banner, as a form of peaceful protest against racial injustice in the United States. His decision attracted praise and criticism from around the world, including a...

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