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The Future Of VR Marketing
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Posted 19 February 2019 | dotf, marketing, VR

The Future Of VR Marketing

There is no doubt that virtual reality is taking over the world. It’s predicted that by 2020, the economic impact of virtual reality will reach $29.5 billion, and 82 million VR headsets will be sold. Virtual reality, or VR, is interactive software that immerses you in a digitally simulated...

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DOTF Blog: What We Talk About When We Talk About Graphics
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Posted 5 February 2019 | campaign, dotf, 3D, advertisement, blog, creative, graphics, videos

DOTF Blog: What We Talk About When We Talk About Graphics

What we now classify as a “video” is really made up of a multitude of elements – and graphics are some of the most significant elements. But what do we mean by “graphics”? When you’re reading a treatment or quote, what does “graphics” cover? At DOTF, we use the term “graphics” to refer to...

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What is Content and why do I need it?
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Posted 18 December 2018 | content, content agency, dotf, google, video

What is Content and why do I need it?

We want to have a chat about the c-word. No, not that one. We want to talk to you about content. In the world of digital media, it seems everyone is creating content. Where once you’d see copywriter, filmmaker, photographer or blogger, you’ll find ‘content creator’. And of course, everyone...

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Posted 4 December 2018 | dotf, brands, video content

Different Types of Video Content Explained

We all know that in 2018, video is the king of all content, accounting for more than 74% of all internet traffic. But whilst YouTube vloggers are earning millions and web platforms scramble to integrate video content hosting into their offerings, what are some of the online video options for...

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How to Make Content Work For You
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Posted 7 November 2018 | advertising, content, dotf, marketing, brand marketing

How to Make Content Work For You

Social media has become the most common Internet-based activity, created a new form of social engagement and become a legitimate form of communication and connection, not only person-to-person but brand-to-audience. The core of this connection is sharing by personal referral, with content – and...

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Facebook’s New Augmented Reality Advertising Feature
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Posted 23 October 2018 | dotf, Ad, Augmented reality, Dulux, Facebook, VR

Facebook’s New Augmented Reality Advertising Feature

The key to making powerful advertising content is to allow your audience to see themselves in that content. To create a meaningful connection between brand and audience, it is of paramount importance that the person being targeted relates to the content and feels as though it speaks to their...

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Posted 1 October 2018 | content, content agency, dotf, marketing, ads, audience engagement, digital age, opinion, tv

Are TV Ads Still Effective In The Digital Age?

With the world of digital advertising and online content providing means for intimate connections with consumers, and providing overwhelmingly more affordable avenues for promotion that traditional media, you’d be forgiven for assuming that television advertising just isn’t worth what it used to...

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Why use emotive storytelling in your creative?
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Posted 12 September 2018 | advertising, agency, asking for a mate, campaign, colin Kaepernick, content, content agency, dotf, marketing, nike, our watch, the line

Why use emotive storytelling in your creative?

In 2016, Colin Kaepernick, American NFL player, chose to kneel – rather than stand – during the pre-game Star-Spangled Banner, as a form of peaceful protest against racial injustice in the United States. His decision attracted praise and criticism from around the world, including a...

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