marketingTag

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Posted 5 March 2019 | marketing, cultural, social

Cultural And Social Sensitivity

There are dozens of tiny details to consider when creating content – demographic, brand DNA, channel mix, distribution, scheduling, ROI – all of these considerations are essential to successful content. However, no matter how excellent your content, if your brand neglects to employ social and...

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The Future Of VR Marketing
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Posted 19 February 2019 | dotf, marketing, VR

The Future Of VR Marketing

There is no doubt that virtual reality is taking over the world. It’s predicted that by 2020, the economic impact of virtual reality will reach $29.5 billion, and 82 million VR headsets will be sold. Virtual reality, or VR, is interactive software that immerses you in a digitally simulated...

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How to Make Content Work For You
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Posted 7 November 2018 | advertising, content, dotf, marketing, brand marketing

How to Make Content Work For You

Social media has become the most common Internet-based activity, created a new form of social engagement and become a legitimate form of communication and connection, not only person-to-person but brand-to-audience. The core of this connection is sharing by personal referral, with content – and...

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Successful Guerilla Marketing Campaigns
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Posted 9 October 2018 | marketing, Adidas, Apple, brand marketing, Coke, online, technology, Tinder, Village Roadshow, WePay

Successful Guerilla Marketing Campaigns

Guerilla marketing involves high energy and imagination focusing on grasping the attention of the public at a more personal and memorable level. They are concepts that think outside the box – but what truly distinguishes guerrilla marketing from mere public stunts is cost-effectiveness.  Jay...

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Posted 1 October 2018 | content, content agency, dotf, marketing, ads, audience engagement, digital age, opinion, tv

Are TV Ads Still Effective In The Digital Age?

With the world of digital advertising and online content providing means for intimate connections with consumers, and providing overwhelmingly more affordable avenues for promotion that traditional media, you’d be forgiven for assuming that television advertising just isn’t worth what it used to...

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Why use emotive storytelling in your creative?
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Posted 12 September 2018 | advertising, agency, asking for a mate, campaign, colin Kaepernick, content, content agency, dotf, marketing, nike, our watch, the line

Why use emotive storytelling in your creative?

In 2016, Colin Kaepernick, American NFL player, chose to kneel – rather than stand – during the pre-game Star-Spangled Banner, as a form of peaceful protest against racial injustice in the United States. His decision attracted praise and criticism from around the world, including a...

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