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Posted 12 September 2018 | advertising, agency, asking for a mate, campaign, colin Kaepernick, content, content agency, dotf, marketing, nike, our watch, the line

Why use emotive storytelling in your creative?

In 2016, Colin Kaepernick, American NFL player, chose to kneel – rather than stand – during the pre-game Star-Spangled Banner, as a form of peaceful protest against racial injustice in the United States. His decision attracted praise and criticism from around the world, including a...