October 2018

Facebook’s New Augmented Reality Advertising Feature
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Posted 23 October 2018 | dotf, Ad, Augmented reality, Dulux, Facebook, VR

Facebook’s New Augmented Reality Advertising Feature

The key to making powerful advertising content is to allow your audience to see themselves in that content. To create a meaningful connection between brand and audience, it is of paramount importance that the person being targeted relates to the content and feels as though it speaks to their...

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Successful Guerilla Marketing Campaigns
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Posted 9 October 2018 | marketing, Adidas, Apple, brand marketing, Coke, online, technology, Tinder, Village Roadshow, WePay

Successful Guerilla Marketing Campaigns

Guerilla marketing involves high energy and imagination focusing on grasping the attention of the public at a more personal and memorable level. They are concepts that think outside the box – but what truly distinguishes guerrilla marketing from mere public stunts is cost-effectiveness.  Jay...

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Posted 1 October 2018 | content, content agency, dotf, marketing, ads, audience engagement, digital age, opinion, tv

Are TV Ads Still Effective In The Digital Age?

With the world of digital advertising and online content providing means for intimate connections with consumers, and providing overwhelmingly more affordable avenues for promotion that traditional media, you’d be forgiven for assuming that television advertising just isn’t worth what it used to...

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