March 2019

Why Is Content Marketing So Important To Brands?
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Posted 19 March 2019

Why Is Content Marketing So Important To Brands?

Content is one of the most important tools brands can use nowadays for a wide set of reasons, whether it’s to create awareness or brand health, content marketing is the new form of marketing and there’s plenty of reason to embrace it. Companies are now using content to do more than create...

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Posted 5 March 2019 | marketing, cultural, social

Cultural And Social Sensitivity

There are dozens of tiny details to consider when creating content – demographic, brand DNA, channel mix, distribution, scheduling, ROI – all of these considerations are essential to successful content. However, no matter how excellent your content, if your brand neglects to employ social and...

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