by adminBy Holly Godfrey Instagram could be an invaluable tool for your company – but on a platform with 25 million other business accounts, it’s hard to stand out from the crowd. In an ideal world, you’d draw in thousands of followers with your engaging, on-brand content – and that is possible –...
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by adminContent is one of the most important tools brands can use nowadays for a wide set of reasons, whether it’s to create awareness or brand health, content marketing is the new form of marketing and there’s plenty of reason to embrace it. Companies are now using content to do more than create...
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by adminWe want to have a chat about the c-word. No, not that one. We want to talk to you about content. In the world of digital media, it seems everyone is creating content. Where once you’d see copywriter, filmmaker, photographer or blogger, you’ll find ‘content creator’. And of course, everyone...
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by adminBrand’s relationship with Instagram goes further than announcing that you had avocado on toast for your breakfast. After all, with over 800 million users on this app, Instagram has become the unofficial launching pad for many marketing campaigns. Ranging from small startups to independent...
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by adminSocial media has become the most common Internet-based activity, created a new form of social engagement and become a legitimate form of communication and connection, not only person-to-person but brand-to-audience. The core of this connection is sharing by personal referral, with content – and...
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by adminGuerilla marketing involves high energy and imagination focusing on grasping the attention of the public at a more personal and memorable level. They are concepts that think outside the box – but what truly distinguishes guerrilla marketing from mere public stunts is cost-effectiveness. Jay...
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