by adminThere are dozens of tiny details to consider when creating content – demographic, brand DNA, channel mix, distribution, scheduling, ROI – all of these considerations are essential to successful content. However, no matter how excellent your content, if your brand neglects to employ social and...
READ MORE
by adminThere is no doubt that virtual reality is taking over the world. It’s predicted that by 2020, the economic impact of virtual reality will reach $29.5 billion, and 82 million VR headsets will be sold. Virtual reality, or VR, is interactive software that immerses you in a digitally simulated...
READ MORE
by adminFor over a decade, DOTF has been saying that video content is king – and the statistics don’t lie, with over 81% of individuals purchasing a product after viewing video content, and 76% of marketers agreeing that using video has increased their sales. Google also recently announced that...
READ MORE by adminInstagram With new rule cracking down on transparency in regards to branded content, influencers and anyone sponsored by brands nowadays is required to add a hashtag ad or hashtag sponsored (although the more inconspicuous option: #sp is more widely used). It looks something like...
READ MORE
by adminWe want to have a chat about the c-word. No, not that one. We want to talk to you about content. In the world of digital media, it seems everyone is creating content. Where once you’d see copywriter, filmmaker, photographer or blogger, you’ll find ‘content creator’. And of course, everyone...
READ MORE by adminWe all know that in 2018, video is the king of all content, accounting for more than 74% of all internet traffic. But whilst YouTube vloggers are earning millions and web platforms scramble to integrate video content hosting into their offerings, what are some of the online video options for...
READ MORE
by adminBrand’s relationship with Instagram goes further than announcing that you had avocado on toast for your breakfast. After all, with over 800 million users on this app, Instagram has become the unofficial launching pad for many marketing campaigns. Ranging from small startups to independent...
READ MORE
by adminThe key to making powerful advertising content is to allow your audience to see themselves in that content. To create a meaningful connection between brand and audience, it is of paramount importance that the person being targeted relates to the content and feels as though it speaks to their...
READ MORE by adminWith the world of digital advertising and online content providing means for intimate connections with consumers, and providing overwhelmingly more affordable avenues for promotion that traditional media, you’d be forgiven for assuming that television advertising just isn’t worth what it used to...
READ MORE