Asking For A Mate was a campaign targeted at Our Watch’s target demographic, young people aged 12-20 who are sexually active. The goal of the campaign was to encourage openness amongst peers to talk about issues related to sex, in order to destigmatize these discussions.
Department Of The Future created a video series for the campaign, organising talent, shooting and editing the videos. The video style was trendy and Buzzfeed-like, with talent asking each other questions from a deck of cards created by our team as extra marketing assets for the campaign.
The video series was shared across Our Watch’s social media platforms and their website.