Because Why?
Our Watch

Our Watch launched as a resource site for parents of young children (ages 0-5) who want to limit the impact of gender stereotypes on their kids. Department Of The Future was tasked with developing accompanying video content, reinforcing the practical advice aspect of the campaign.

The video series created utilized a mixture of text, photos, emojis and “live text message” animations. DOTF developed the script on conjunction with Our Watch representatives. The video series was published across Because Why and Our Watch’s social media and websites.

Video series reached AA accessibility standards.


“Thank you DOTF team! This project ran really smoothly and we really appreciate how quickly you turned everything around. This type of video content was a first for the Because Why campaign and we so appreciate your input, including challenging us on our thinking. The final as sets are exactly to brief – couldn’t ask for much more!”

Casey Burchell, Marketing and Communications Advisor, Our Watch