Brand Launch

Scooti is Australia’s first ride-share service that uses scooters. Department Of The Future was appointed to create an extensive through-the-line campaign for their launch, including public relations, outdoor advertising, digital marketing, social media marketing and video production.

For the campaign we identified and refined Scooti’s brand positioning, company ethos, target demographic, creating a targeted brand identity that informed the brand launch and the development of Scooti as a company.

Along with these external communications, DOTF created content for Scooti’s internal communications, targeting their stakeholders.