Department Of The Future took a small crew on tour through Europe with the month-long Deakin International Study Tour in 2014.
The campaign took viewers along on the tour, showing international locations and exclusive behind the scenes experiences.
We captured every stage of the tour and got to know the students and staff, allowing for candid and intimate documentation of the entire three week journey.
We created a huge volume of content including “daily diary” videos from the students, and profile
videos of each significant location along the tour. We also produced a one-hour television special broadcast on Melbourne’s Channel 31 which shared exclusive knowledge about the world of international finance, whilst showcasing the unique opportunities provided by Deakin Business School.
In 2016, Deakin University commissioned DOTF for follow-up content, reviewing the progress of the students from the 2014 International Study Tour.
For this content creation we transformed the now-alumni into tourists in their own city, showcasing the iconic sights of Melbourne.
In 2017, three years after the original project, DOTF suggested to Deakin University that we engage with past students from the International Study Program – now successful alumni, working in the business and finance world – to create unique follow-up content.
We created a catch-up event for all of the alumni still based in the Melbourne area, offering an evening to re-connect and reflect on how their lives were changed by the International Study Program.
From this event, we created valuable content for Deakin University, showing authentic growth from hopeful students to successful adults and how the Deakin University experience shaped their lives.
At the time:
Deakin ranked the number 1 university online
20 – 60K social media engagements per post