live-action narrative

Department of The Future was engaged by Lend.com.au to create Youtube specific ads to target small business owners actively looking for loans or finance options online.

DOTF engaged the brief by creating a live-action narrative for the client. The concept and script were designed specifically to both meet Lend’s primary brand recognition needs as well as be immediately visually engaging and exciting to experience.

We coordinated the job from pre-production to final edit resulting in the creation of a suite of content that remains in use today.

The videos we created for Lend have been viewed over 400k times, and have been an integral asset to the growth of Lend’s brand.

By design of the content, the videos remain in use by Lend today across multiple mediums and have become “evergreen” assets for the company.