Monash University IT

Monash Got Me Here

In 2012, DOTF created our first education campaign, Monash IT’s ‘Monash Got Me Here’ campaign talked to alumni who have entered the industry to discuss their career successes and the influence of their degree from Monash University. 

We worked with the talent to incorporate their personal stories with Monash messaging in an authentic and engaging way, showing the day-to-day of their professional lives. Cohesive but idiosyncratic to each alumnus, this series was sent live online and across socials, with the most-watched videos each gaining over 50,000 views during the life of the campaign.

This content was so successful that in 2015, the client requested a refresh with their new branding, which was sent live across their website and through EDM.