Peter Rowland

Brand film and Recruitment video

Peter Rowland is one of Australia’s biggest and most renowned catering companies. They enlisted the Department of the Future to create a brand film, recruitment video, and other short pieces of evergreen content.

The food was the hero of this campaign. We worked closely with Peter Rowland to decide which dishes to feature and how to make them appear as delicious as they are in real life. To capture this content we staged a party at Peter Roland’s flagship Butler Lane venue, with a focus on creating an exciting, vibrant, classy and lively atmosphere to best reflect the brand.


  • 600% increase in website traffic
  • 300% increase in enquiries
  • 500% increase in Instagram engagement