Peter Rowland

Peter Rowland are one of Australia’s biggest and most renowned catering companies. They enlisted Department of the Future to create a brand film, recruitment video, and other short pieces of evergreen content.

The food was the hero of this campaign. We worked closely with Peter Rowland to decide which dishes to feature and how to make them appear as delicious as they are in real life. To capture this content we staged a party at Peter Roland’s flagship Butler Lane venue, with a focus on creating an exciting, vibrant, classy and lively atmosphere to best reflect the brand.


600% increase in website traffic

300% increase in enquiries

500% increase in Instagram engagement