RMIT Building & Construction

Animation


This video was intended to explain to high school students (and others) the roles involved in the building and construction industries – building a city from the ground up. The concept is simple on paper, but the amount of information that can be included is overwhelming, as is the aesthetic potential.  The final animation found the balance between delivering key messages without overwhelming the audience. The modern aesthetic stood out and supported RMIT’s brand colours and house style at the time. 

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