brand marketingTag

Why Integrated Marketing Communications Are Vital For Your Brand
admin by admin
Posted 26 April 2019 | brand marketing, imc, integrated marketing communications

Why Integrated Marketing Communications Are Vital For Your Brand

By Holly Godfrey Picture this: you’ve just launched an expensive new ad for your business. The ad is everything you could ask for – slick, on brand and engaging – but you’re still not seeing an increase in customer interaction. Why? Your website design hasn’t been updated, and...

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How to Make Content Work For You
admin by admin
Posted 7 November 2018 | advertising, content, dotf, marketing, brand marketing

How to Make Content Work For You

Social media has become the most common Internet-based activity, created a new form of social engagement and become a legitimate form of communication and connection, not only person-to-person but brand-to-audience. The core of this connection is sharing by personal referral, with content – and...

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Successful Guerilla Marketing Campaigns
admin by admin
Posted 9 October 2018 | marketing, Adidas, Apple, brand marketing, Coke, online, technology, Tinder, Village Roadshow, WePay

Successful Guerilla Marketing Campaigns

Guerilla marketing involves high energy and imagination focusing on grasping the attention of the public at a more personal and memorable level. They are concepts that think outside the box – but what truly distinguishes guerrilla marketing from mere public stunts is cost-effectiveness.  Jay...

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