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DOTF Blog: What We Talk About When We Talk About Graphics
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Posted 5 February 2019 | campaign, dotf, 3D, advertisement, blog, creative, graphics, videos

DOTF Blog: What We Talk About When We Talk About Graphics

What we now classify as a “video” is really made up of a multitude of elements – and graphics are some of the most significant elements. But what do we mean by “graphics”? When you’re reading a treatment or quote, what does “graphics” cover? At DOTF, we use the term “graphics” to refer to...

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Why use emotive storytelling in your creative?
admin by admin
Posted 12 September 2018 | advertising, agency, asking for a mate, campaign, colin Kaepernick, content, content agency, dotf, marketing, nike, our watch, the line

Why use emotive storytelling in your creative?

In 2016, Colin Kaepernick, American NFL player, chose to kneel – rather than stand – during the pre-game Star-Spangled Banner, as a form of peaceful protest against racial injustice in the United States. His decision attracted praise and criticism from around the world, including a...

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