Menu
SERVICES / STRATEGY & CREATIVE
SERVICES / STRATEGY & CREATIVE
Nando’s – Fringe Artists
The Problem
Melbourne Fringe Festival needed a series of video content that highlighted their sponsorship from Nando’s and included Nando’s promotion. Whilst it would be easy to create a couple of lazy corporate spots or a highlight reel with Nando’s included, Melbourne Fringe Festival is way more interesting than that.
The Solution
Working with performers from Fringe, we created content that served to highlight Nando’s and also promote the performer’s show, keeping true to the Fringe ethos of supporting their acts. Rather than a ringing endorsement of Nando’s meals, we opted for a Fringe appropriate interview style – combining comedy, chicken and a bit of weird, to create engaging content that ticked all of the boxes.
The Creative
Play Video