Department of the Future is a content agency specialising in strategy, creative and video production. We harness the power of authentic storytelling to create unique, impactful content.
Peter Rowland are one of Australia’s biggest and most renowned catering companies. They enlisted Department of the Future to create a brand film, recruitment video, and other short pieces of evergreen content. The food was the hero of this campaign. We worked closely with Peter Rowland to decide which dishes to feature and how to make them appear as delicious as they are in real life.
Department Of The Future created a 14-part series to showcase the wide variety of careers available to Monash IT students. Working with Monash alumni in a wide range of positions, we spent time with each individual in order to capture their personality and story authentically. Some of these Monash Alumni included individuals undertaking further study at Oxford University in England.
Alongside Mastercard and Stereosonic, Department Of The Future helped develop and document a series of ‘priceless surprises’ offered to those who showed their Mastercard at the gate of Stereosonic. These ‘priceless surprises’ included priority entry to the Stereosonic, access to an exclusive VIP lounge, helicopter rides over Sydney and a meet and greet with performer Will Sparks. Department Of The Future not only ensured that all events were coordinated.
Department Of The Future created a video for Oprah’s Australian Tour, capturing the authentic reactions and testimonials of the audience attending her live show in Melbourne. The video serves as a true testament to Oprah’s show, and enticed potential audience members in other cities around Australia to attend her Australian Tour. This video was distributed across Oprah’s social media channels and targeted websites.
Department Of The Future took a small crew on tour through Europe with the month-long Deakin International Study Tour in 2014. The campaign took viewers along on the tour, showing international locations and exclusive behind the scenes experiences. We captured every stage of the tour and got to know the students and staff, allowing for candid and intimate documentation of the entire three week journey.
Cricket Australia tasked Department Of The Future with the creation of an Australia-wide TVC and online video campaign for the 2016/17 season of the Big Bash League. The goal of the campaign was to dispel the idea of “slow cricket”, showcasing the excitement of the Big Bash League.
Department Of The Future launched the new HTC One into the Australian market with a bespoke campaign targeting a youth audience. To tie in with HTC One’s music features and engage with the youth audience, we created a series of 8 branded gigs across Australia’s East Coast in Melbourne, Brisbane and Sydney.
Department Of The Future created a launch video for VDKA6100 to introduce the product to the market. We travelled to the home of VDKA6100 in New Zealand to capture breathtaking footage of the country’s landscape to engage with the urban target market. We used this footage to showcase the purity of the product, which was a unique selling point.