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SERVICES / CONTENT STRATEGY
SERVICES / STRATEGY & CREATIVE
Deliver the right content to
the right audience.
At DOTF, we don’t just make great, authentic content, we use a combination of expertise, industry knowledge and lateral thinking to find the best way to reach your audience. A consultation with our strategic team can pinpoint your content’s strengths and weaknesses, allowing for customised content advice to help you achieve your brand goals.
The right voice and positioning in your content can bring your brand straight into the current conversation or create space for your community. Our content strategy humanises your brand, creating personalities and gathering communities – locally, nationally and globally.
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Need help with your what, why and how?
Full Content Strategy & Roadmap
Need content expertise but don’t want to create a new in-house position? Our strategic team members can align with your existing team to deliver a full content strategy, spanning channels, goals and quarters, complete with a roadmap for your team.
Content Audit & Optimisation
Content optimisation begins with an audit that tracks your brand’s existing content and analyses its performance, delivering insight about what’s working, what isn’t and what opportunities your brand has been missing.
Goal-based Strategic Recommendations
Finding your content performance lacking in certain areas? Our strategic team can analyse your current content and offer a suite of content recommendations targeting specific goals.
Content Localisation
Looking to enter the Australian market? With over 20 years experience creating content for Aussies, our strategic team can help you understand what will work and what won’t when it comes to comms Down Under when it comes to tone, style and language.
Audience Alignment
Is your content speaking authentically to your audience? Our team can recommend styles, trends and tones across content to connect with your preferred demographic.
Emerging Tech & Platform Integration
What kind of content can you integrate with your POS? Are you missing opportunities with your EDMs and loyalty program content? Our experienced strategists can recommend content creation opportunities that leverage every audience touchpoint.
