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SERVICES / BRAND STRATEGY

SERVICES / BRAND STRATEGY

Our thinking, your success.

We believe that everything your brand puts out into the world should lead to growth – for your revenue and your community. Our team is passionate about developing strategy that combines traditional channels with emerging tech to evolve your audience into a community and increase your ROI. We take a holistic approach, based on research and data to find your unique place of truth as a brand. From emerging brands looking to scale, to global companies looking to localise, or icons looking for a brand refresh, DOTF is your Thinking Agency.

List of Services

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Brand Identity Development
  • Logo design
  • Tagline creation
  • Visual style guide
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Brand Positioning
  • Market analysis
  • Competitive analysis
  • Value proposition development
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Brand Messaging
  • Key message creation
  • Storytelling strategy
  • Tone and voice guidelines
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Brand Architecture
  • Brand hierarchy
  • Sub-brand strategy
  • Naming conventions
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Rebranding
  • Brand audit
  • Brand refresh
  • Complete rebranding
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Brand Equity Management
  • Brand equity tracking
  • Consumer perception analysis
  • Brand performance metrics
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NAIDOC
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The Line
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Jimmy Barnes
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HTC
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Cricket Australia
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Strategy
Strategy

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