SERVICES / BRAND STRATEGY
SERVICES / BRAND STRATEGY
Our thinking, your success.
We believe that everything your brand puts out into the world should lead to growth – for your revenue and your community. Our team is passionate about developing strategy that combines traditional channels with emerging tech to evolve your audience into a community and increase your ROI. We take a holistic approach, based on research and data to find your unique place of truth as a brand. From emerging brands looking to scale, to global companies looking to localise, or icons looking for a brand refresh, DOTF is your Thinking Agency.
List of Services
Brand Identity Development
- Logo design
- Tagline creation
- Visual style guide
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Brand Positioning
- Market analysis
- Competitive analysis
- Value proposition development
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Brand Messaging
- Key message creation
- Storytelling strategy
- Tone and voice guidelines
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Brand Architecture
- Brand hierarchy
- Sub-brand strategy
- Naming conventions
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Rebranding
- Brand audit
- Brand refresh
- Complete rebranding
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Brand Equity Management
- Brand equity tracking
- Consumer perception analysis
- Brand performance metrics
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