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SERVICES / DESIGN
SERVICES / DESIGN
Deakin University – MBA
The Problem
Deakin University’s Faculty of Business and Law needed content to highlight their flexible MBA program to an audience that is traditionally time poor – but the necessary information to share was pretty wordy with a LOT of details.
The Solution
In order to create content that was less than two minutes for optimised engagement, our team worked with Deakin University to determine all of the necessary details to create a short, sweet animation based on dynamic typography. Mixing simplified iconography with onscreen key words and a calm, clear voicover, the resulting video captured all of the necessary information, serving as a starting point for post-grad students looking into earning their MBA.
An additional bonus to using simplified animation – when it comes time to change a statistic or update information, it’s a simple fix to keep the content fresh and relevant.
The Creative
Play Video