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SERVICES / CONTENT & WRITING
SERVICES / CONTENT & WRITING
RMIT – Building & Construction Animation
The Problem
RMIT wanted a video to highlight all of the potential jobs that are involved constructing a city – from an urban planner to a tradesperson – to be shown in high schools to students in Year 10 and above contemplating their career options. The video needed to give an overview of each job without overwhelming and come in at a maximum of two minutes.
The Solution
Our team scripted and design a gorgeous 3D animated video, traveling through a city and highlighting all of the jobs. We were careful to use animation that was adult (and in line with RMIT’s style guide) to avoid alienating teenagers, whilst still keeping things visually interesting. Keeping a good pace that is still easy to follow, we ensured the video came in at 2 minutes to avoid losing that teenage attention span.
Rather than directly selling RMIT throughout the video, we focused on presented the breadth of the industry – with a subtle call to action at the end of the video, keeping the focus on sharing knowledge about careers the students might not have considered – or even known that they existed.
The Creative
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